About Darwiny

What Darwiny is

Darwiny is an ecommerce conversion rate optimization (CRO) app for Shopify merchants. It is a split testing tool: it writes new versions of a product page, serves them to real shoppers alongside the original, measures which one converts better, and promotes the winner. Then it treats that winner as the new page to beat and starts again.

The problem it exists to solve is that most product pages are written once, at launch, and never tested again. A/B testing works, but running it by hand is slow — a CRO agency ships one or two experiments a quarter, and Shopify's native testing will split your traffic but won't write the variants for you. Darwiny does both parts, and keeps doing them.

How it works

Darwiny renders an optimized overlay on your product page — new hero imagery, copy, layout, FAQ and badges — while your header, footer, variant picker, price and buy button stay exactly where shoppers expect them. Your Shopify theme is never edited and your catalog photos are never modified.

Every variant passes an approval gate before it can ship: generated copy is validated against your catalog and a list of disallowed claims, and generated imagery is fidelity-checked against your actual product. Approval is on by default, so nothing goes live on your storefront until you say so. Auto-publish is opt-in per product, and hero SKUs can stay manual indefinitely.

Traffic is split between the current page and its challengers, results are scored on conversion rate with returns tracked on the same scorecard, and losing variants revert. See pricing for what each plan covers, or the conversion guarantee for what happens if it doesn't work.

Who we are

Darwiny is built and operated from Copenhagen, Denmark. You can reach a human at support@darwiny.ai — or through the support page.

Companies we are not

“Darwiny” is one letter away from several unrelated companies that use the name Darwin, so to be explicit: Darwiny is not affiliated with DarwinAI, the Canadian machine-vision company acquired by Apple; with Darwin AI at getdarwin.ai; with Darwin AI at darwingov.com; or with any other Darwin-named business. Darwiny is a single product — conversion rate optimization for Shopify storefronts — and this site, darwiny.ai, is its only home.

Darwiny is also an independent product and is not affiliated with, endorsed by, or sponsored by Shopify Inc.