Darwiny AI Ads — AI-generated UGC video and photo ads for Meta. We analyse your website and past ads, generate creative with your real product, launch it, predict which ads win, and keep evolving the winners. Free first batch, and you only pay for ads that win.
Darwiny AI Ads
We run them.
You pay only for the ones that win.
Paste your URL. We study your site and every Meta ad you've ever run, then generate UGC video ads with your actual product in them — plus photo ads built to match. The first batch is free.
Meta automated everything except the one thing that decides whether you win.
Targeting
Automated. Advantage+ decides who sees your ad, and it does it better than you can.
Bidding
Automated. The auction optimises itself the moment you set a budget.
Creative
Yours. The only input left that changes the outcome — and the only one you're rationing.
The stores winning right now test hundreds of angles a month. A human team — brief, shoot, edit, approve — ships a handful. That gap is the whole game, and it is not a talent problem. It is a volume problem.
The free batch
You give us a URL. We give you a campaign's worth of creative.
__
UGC video ads
Seedance 2.5, your product in hand
__
UGC photo ads
GPT Image 2, creator-style
__
Product photo ads
GPT Image 2, studio-style
Turnaround: __ · Cost: $0 · Nothing to install
How it works
Five steps. Four of them are ours.
01
Analyze
We read your site, your product pages, and every Meta ad you've run — what you've already tried, what died, and what the winners had in common.
02
Generate
Seedance 2.5 builds UGC video around your real product. GPT Image 2 builds the photo ads. Dozens of angles, not a handful.
03
Predict
Meta Tribe v2 watches every video we make and scores it against hundreds of thousands of ads. Weak creative dies before it costs you anything.
04
Launch
We put the survivors live in your ad account, structured so the results are readable rather than a single blended number.
05
Evolve
Winners become parents. We pull apart what worked, generate the next generation from it, and start again. This never stops.
Proof: real product fidelity, angle volume, win prediction, and evolution
Product fidelity
That's your actual product. Not a lookalike.
Seedance 2.5 builds the video around your own product photography, so the thing in the creator's hand is the thing you ship.
Your photo
1:1 image
Our ad
9:16 video
The ad shows the real product — same label, same finish, same shape.
Your photo
1:1 image
Our ad
9:16 video
The ad shows the real product — same label, same finish, same shape.
Your photo
1:1 image
Our ad
9:16 video
The ad shows the real product — same label, same finish, same shape.
Your photo
1:1 image
Our ad
9:16 video
The ad shows the real product — same label, same finish, same shape.
Volume
One product. Twelve angles. One week.
Every angle is a different theory about why someone buys. We run them all instead of guessing which one is right.
9:16 video
Problem–solution
Problem–solution — one of twelve angles generated from the same product page.
9:16 video
Unboxing
Unboxing — one of twelve angles generated from the same product page.
9:16 video
Before / after
Before / after — one of twelve angles generated from the same product page.
9:16 video
Founder story
Founder story — one of twelve angles generated from the same product page.
9:16 video
Street interview
Street interview — one of twelve angles generated from the same product page.
9:16 video
Get ready with me
Get ready with me — one of twelve angles generated from the same product page.
9:16 video
Testimonial cut
Testimonial cut — one of twelve angles generated from the same product page.
9:16 video
Comparison
Comparison — one of twelve angles generated from the same product page.
9:16 video
Objection handling
Objection handling — one of twelve angles generated from the same product page.
9:16 video
Routine
Routine — one of twelve angles generated from the same product page.
9:16 video
Gift angle
Gift angle — one of twelve angles generated from the same product page.
9:16 video
Price justification
Price justification — one of twelve angles generated from the same product page.
Prediction
We knew which ones would win before we spent.
Meta Tribe v2 watches every video we make and scores it against hundreds of thousands of ads we've already seen succeed and fail.
9:16 video
Score __
Scored before launch, ranked after spend — the order held.
9:16 video
Score __
Scored before launch, ranked after spend — the order held.
9:16 video
Score __
Scored before launch, ranked after spend — the order held.
| Predicted | Actual rank | Result |
|---|---|---|
| __ | #__ | ROAS __x |
| __ | #__ | ROAS __x |
| __ | #__ | ROAS __x |
| __ | #__ | ROAS __x |
| __ | #__ | ROAS __x |
| __ | #__ | ROAS __x |
Scored before launch, ranked after spend — the order held.
The loop
Winners breed winners.
A winning ad is not a finish line — it's a parent. We pull apart what worked and generate the next generation from it, forever.
Generation 1
9:16 video
Generation 1 — the winner we found in the first batch.
Generation 2 — bred from the winner
9:16 video
Generation 2 — variation 1, bred from the winner's hook.
9:16 video
Generation 2 — variation 2, bred from the winner's hook.
9:16 video
Generation 2 — variation 3, bred from the winner's hook.
9:16 video
Generation 2 — variation 4, bred from the winner's hook.
Generation 3 — champion
9:16 video
Generation 3 — the new champion. The loop does not stop here.
In their words
The ad that worked, and the person it worked for.
9:16 video
“Replace with a real customer quote. Keep it about the outcome, not the technology.”
__ __ · Founder, __
9:16 video
“Replace with a real customer quote. Keep it about the outcome, not the technology.”
__ __ · Founder, __
9:16 video
“Replace with a real customer quote. Keep it about the outcome, not the technology.”
__ __ · Founder, __
The prediction engine
Meta Tribe v2 watches every video before a cent is spent on it.
Generating a lot of ads is easy. Knowing which ones deserve budget is the hard part. Our video model has been trained on hundreds of thousands of real Meta ads and what happened to them, so a weak concept dies in scoring instead of in your ad account.
__
Ads in the training set
Winners and losers both. A model that has only seen winners cannot tell you what kills an ad.
__%
Top-quartile hit rate
How often our pre-spend score put the eventual winner in the top quarter.
__
Signals per video
Hook timing, face presence, pacing, caption density, product visibility, and more.
Pricing
We only make money when your ads do.
__%
of spend on winning ads
- — $0 to start — the first batch is free
- — $0 creative fees, ever
- — No retainer, no minimum term
- — You only pay on the ads that win
| Option | Up front | Who carries the risk |
|---|---|---|
| Creative agency | $__ / mo retainer | You pay whether it works or not |
| UGC freelancers | $__ per video | You pay per shoot, win or lose |
| Darwiny AI Ads | $0 | We're paid on winning ad spend only |
Questions
The things people ask before they paste a URL.
Do I need to be on Shopify?
No. If you have a website and you advertise on Meta, we can work with you. Shopify, WooCommerce, custom — it makes no difference to how we build the ads.
What do you need from me?
A URL to start. To launch, we need access to your Meta ad account and your product photography — that's it. No briefs, no shot lists, no scripts.
Whose Meta ad account do the ads run in?
Yours. We work inside your account, so the pixel history, the audiences, and the learnings all stay with you.
What if none of the ads win?
Then you pay us nothing. That is the entire point of pricing on winners — the risk of a dud batch sits with us, not with you.
How is this different from an agency or a UGC freelancer?
Volume and speed. An agency ships a handful of concepts a month on a retainer you pay regardless. We ship dozens, score them before spending, and only get paid on the ones that work.
Do the videos use real people?
The creators are generated by Seedance 2.5. The product is yours — your real packaging, your real colours — because that is the part a buyer actually recognises.
Who owns the creative?
You do. Every video and image we generate for you is yours to keep and to run anywhere, including after you stop working with us.
How fast is the first batch?
__. You'll get video and photo ads back without a call, a contract, or a card.
One URL
See your ads before you decide anything.
The first batch costs nothing and commits you to nothing. If you don't like what comes back, you've lost a paste and a click.